Customer needs also vary between the groups in a country. Typically, the urban areas in Asia have high digital literacy so a more low touch approach is appropriate, but in isolated rural areas, agents are necessary for on-boarding and trust building. If FSPs are working across a range of population segments, can DFS be tailored to the needs of these different segments?

In case you would like to know more about the various demand data indicators and their usage in decision making, you can visit MIX’s dashboards for Myanmar and Vietnam that provide FSPs with tool to analyse the variation in demand side patterns and support their informed decision making