Gayatri Murthy

Senior Financial Sector Specialist

Gayatri Murthy is CGAP’s gender lead. She is currently working on building country-level platforms in Mexico, Morocco and India to transform the financial sector for women customers. Her expertise spans building research methods, digital business models and gender intentional policy for low-income communities and women business owners. She also specializes in training financial institutions to build customer-centric business models and has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance. 

Before joining CGAP, Gayatri worked for 6 years in market research in South Asia and Sub-Saharan Africa. Gayatri has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi.

By Gayatri Murthy

Blog

6 Data Protection Rights for Empowering People in the Digital World

The digital economy presents an opportunity to provide greater rights to individuals exactly when it matters.
Blog

3 Data Protection Approaches That Go Beyond Consent

Consent forms are the backbone of data protection efforts worldwide, but there’s a problem: no one reads them. To protect people’s data, policy makers must go beyond consent.
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Data Protection and Financial Inclusion: Why Consent Is Not Enough

As the digital age progresses, consent is becoming a less meaningful way to protect people's rights over their data.
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The Time for Data Protection Legislation Is Now

Data protection concerns are growing in emerging markets. Here are some data protection challenges that should be on policy makers' radars.
Blog

FinTech Partnerships: Choose Carefully, Then Evolve

FinTech startups in developing markets are leveraging partnerships to reach customers as diverse as women's savings groups, dairy cooperatives and smallholder farmers.