Gayatri Murthy

Senior Financial Sector Specialist

Gayatri Murthy is CGAP’s gender lead. She is currently working on building country-level platforms in Mexico, Morocco and India to transform the financial sector for women customers. Her expertise spans building research methods, digital business models and gender intentional policy for low-income communities and women business owners. She also specializes in training financial institutions to build customer-centric business models and has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance. 

Before joining CGAP, Gayatri worked for 6 years in market research in South Asia and Sub-Saharan Africa. Gayatri has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi.

By Gayatri Murthy

Blog

On Gig Platforms, Women Workers Face Triple Barriers to Inclusion

The type of work that women do on gig platforms makes it harder to connect them to financial services that will translate their income into longer-term gains. We studied six platforms to understand why fintech innovation does not reach women workers.
Research

Putting Gig Data to Work: Innovations in Expanding Credit Access

Learn how industry pioneers such as Moove and Karmalife have developed algorithms and products to use work and earnings data to extend credit to gig workers in this new brief.
Research

Financial Services for Gig Workers: Lessons on Getting Design and Delivery Right

This brief highlights four examples of successful design and delivery methods employed by industry leaders in providing financial services to gig workers.
Research

The Setup: Partnerships and Conditions for Offering Financial Services to Gig Workers

Platforms can offer financial services to underserved gig workers through digital channels, but it's essential to have the right environment for payments, regulations, and analysis. In this brief, early lessons share how institutional partnerships can lead to successful market entry.
Research

How Can Financial Services Support Platform Work? Insights from Five Emerging Markets

Based on research with platforms and their workers across five countries, this report describes the platform ecosystem in emerging markets, the experiences of workers and sellers in key sectors, and how financial services can help these workers improve their livelihoods.